Our Story

In the heart of Sialkot, a small village known for its rich heritage, two friends, Haider and Saqlain, shared a dream that transcended the boundaries of their surroundings. Growing up together, they often spoke of their ambitions while sitting under the shade of an ancient banyan tree. At just 21, they decided to turn their dreams into reality by launching a brand that would celebrate the beauty of all bodies—regardless of shape, size, or color.

Inspired by Pakistan's vibrant culture and the exquisite tapestry of its fabrics, they envisioned a clothing line that would reflect the diversity of the people they admired. They wanted to create not just clothing but a statement: that luxury should be accessible to everyone.

With a small investment from their families and a relentless spirit, Haider and Saqlain set out on their journey. They named their brand ALLBODY, symbolizing inclusivity and the celebration of every individual's unique beauty. The duo spent countless hours researching fabrics, learning about sustainable practices, and exploring innovative designs that would cater to all body types. They believed that every person deserves to feel luxurious in their own skin.

The boys faced numerous challenges. Sourcing high-quality materials proved difficult, and they often had to persuade local artisans to join their mission. However, their passion and determination resonated with the craftsmen, who were eager to be part of something that celebrated their heritage. Together, they worked tirelessly, blending traditional techniques with modern styles.

After months of hard work, their first collection was ready. It featured stunning pieces that combined the intricate embroidery of Sialkot with contemporary designs, catering to various body types—from curvy silhouettes to more slender frames. Their collection also included a palette that honored the rich colors of Pakistani culture, ensuring that everyone, from dark to fair skin tones, could find something that made them feel confident.

As they launched their brand, they utilized social media to share their story. The community quickly rallied around them, inspired by the idea of inclusivity and the artistry of their designs. Customers resonated with the message that ALLBODY was not just a clothing brand but a movement that encouraged self-love and acceptance.

Within a year, ALLBODY gained recognition not only in Sialkot but across Pakistan.

Haider and Saqlain remained committed to their original mission. They introduced a campaign that encouraged customers to share their stories of body positivity, creating a community that celebrated diversity. They featured real customers in their marketing, showcasing a wide range of shapes, sizes, and skin tones, ensuring that everyone felt represented.

With each passing day, ALLBODY flourished, turning the boys’ dream into a thriving business. But they never forgot their roots..

As ALLBODY grew, Haider and Saqlain realized that they had created more than just a clothing brand; they had built a legacy of acceptance and love for one another. Their story became a beacon of hope, showing that with passion, creativity, and a commitment to inclusivity, anything is possible.

And so, from the small village of Sialkot, ALLBODY emerged as a symbol of luxury for all, reminding everyone that beauty comes in all forms, and everyone deserves to feel celebrated.